PRICE TRACKER · UK AND EUROPE · UPDATED MONTHLY
This page compares what dealers ask for two Rolex Daytonas with what Rolex charges for them: the steel 126500LN and the gem-set Everose 126595TBR, the catalogue model closest to the Four Seasons Daytonas sold at Phillips in September. UK prices come from dealers based in the United Kingdom on Chrono24, euro prices from dealers based in euro-area countries. It is rechecked on the 1st of each month.
Last checked: 11 October 2026.
The gap to list price today
Reference · market | Rolex list price | Cheapest dealer advert | Gap |
|---|---|---|---|
126500LN steel · UK | £14,050 | £23,497 | £9,447 over (+67%) |
126500LN steel · euro area | €16,750 (Germany) | €27,490 | €10,740 over (+64%) |
126595TBR Everose and diamonds · UK | £134,500 | £132,500 (only priced advert) | £2,000 under |
126595TBR Everose and diamonds · euro area | €160,300 (Germany) | €157,000 | €3,300 under |
The same watch family sits on both sides of list price. The cheapest steel Daytona offered by a dealer is advertised at about two thirds more than Rolex charges, in pounds and in euros. The gem-set Everose model, at more than nine times the price, has at least one dealer advert below list in each market. If you are allocated a steel Daytona at list, the cheapest UK dealer is asking about £9,400 more for one today; that is an asking price, not what a dealer would pay you. If you are buying the gem-set one, there is no need to pay over list: at least one dealer in each market is asking less, although four of the five priced euro-area adverts are still above it.
United Kingdom: Daytona 126500LN (steel)
Year | Condition | Dealer | Asking price | Advert |
|---|---|---|---|---|
2025 | Unworn | YB Jewellers, London | £23,497 | |
2025 | Unworn | Oakbury Watches, Lichfield | £23,850 | |
Not stated | Used, very good | Watchtrader & Co, London | £23,950 | |
2024 | New | TB Timepieces, Surrey | £23,995 | |
2026 | Unworn | YB Jewellers, London | £23,997 | |
2024 | Used, very good | 247 Kettles, Richmond | £24,000 |
The six cheapest UK dealer adverts on 11 October 2026, sorted by asking price. One private advert at £23,950 is left out.
United Kingdom: Daytona 126595TBR (Everose and diamonds)
Year | Condition | Dealer | Asking price | Advert |
|---|---|---|---|---|
2025 | Unworn | The Zeit Club, London | £132,500 |
Three UK adverts on 11 October 2026; the other two are price on request.
Euro area: Daytona 126500LN (steel)
Year | Condition | Dealer | Asking price | Advert |
|---|---|---|---|---|
2025 | New | LM Horlogerie, Paris, France | €27,490 | |
2023 | Used, very good | Watch-Lounge.de, Weißenhorn, Germany | €27,499 | |
2023 | Used, good | Juwelier Kopp, Heidenheim, Germany | €27,500 | |
Not stated | Unworn | Timepiece Bank, Antwerp, Belgium | €27,650 | |
2024 | Used, very good | Pasini Gioielli, Brescia, Italy | €27,750 |
The five cheapest dealer adverts from euro-area countries on 11 October 2026, sorted by asking price. Three cheaper private adverts (€25,299 in Germany, €26,500 in France, €27,450 in Greece) are left out.
Euro area: Daytona 126595TBR (Everose and diamonds)
Year | Condition | Dealer | Asking price | Advert |
|---|---|---|---|---|
2024 | Unworn | Spliedt & Cie, Hamburg and Munich, Germany | €157,000 | |
2026 | Unworn | Prestige Luxusuhren, Schwabach, Germany | €175,100 | |
2026 | Unworn | Romeo Segnatempo, Cassino, Italy | €178,500 | |
2024 | New | Rovari 1983 Orologi & Gioielli, Castel Mella (Brescia), Italy | €184,000 | |
2025 | Unworn | Trading Watchs, Madrid, Spain | €185,500 |
Seven adverts from euro-area countries on 11 October 2026; the five with a price are shown, the other two are price on request.
Method
These are asking prices from dealer adverts on Chrono24, not sale prices. Watches often sell for less, and the gap is not public.
Only professional dealers are listed. Private adverts, adverts without a price and mislabelled references are left out.
UK prices are in pounds, from dealers located in the UK. Euro prices are in euros, from dealers located in euro-area countries. Nothing is converted.
List prices come from rolex.com: the UK site for pounds, the German site for euros, both checked on 11 October 2026.
Year and condition are as stated on each advert. Dealer names follow the seller profile, without legal suffixes such as Ltd, GmbH or OHG.
This is not a valuation. Box, papers, warranty date and condition move the price of a given watch more than any table can show.
The argument behind the numbers
Why the £37.3 million Four Seasons sale says almost nothing about the Daytona you might buy is argued in the second edition: £10 million for a stopwatch with stones.
Allocated is a free Sunday brief for collectors of watches and cars: one decision a week, every number sourced and dated.
Arnaud
Allocated
What’s worth buying. What isn’t. The author may own, have owned or trade pieces discussed. Nothing here is financial advice.